The Promise of Social Marketing: A Powerful Tool for Changing the World for Good

By Chahid Fourali

Book Overview

Social marketing is generally considered to be what takes place in the domain where human interests override commercial ones. The Promise of Social Marketing examines the potential for social marketing to address local and global issues associated with the human plight, clarifies the philosophies that underpin good practice in social marketing and highlights its pervasive relevance to all human activities.

• Format: Hardcover
• Language: English
• ISBN: 1472416856
• ISBN13: 9781472416858
• Release Date: July 2016
• Publisher: Routledge
• Length: 184 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.2" x 9.2"