The Profitable Business Coach: More Leads More Clients More Profit
You are good at what you do. Your clients get results. So why does the money never quite match the difference you make?
Here is the uncomfortable truth. Most coaches and consultants do not have a delivery problem, they have a lead generation problem, and a pricing problem. They set their fee by valuing their own time instead of the value their clients receive, then work harder every year for much the same money.
This book fixes that.
Peter Thomson has been in business since 1972, helping coaches and consultants turn their knowledge, experience and expertise into ongoing streams of cash. This is the fully updated and retitled edition of his book paid , and three new chapters for the way we work now.
DISCOVER HOW TO: Avoid The 2 Attribution Errors (page 5) The two quiet thinking mistakes that cap your income before you ever quote a fee, so you price your value, not your time.Build Positioning, Power and Persuasion (page 17) Become your client's natural, emotional and logical choice, so you are the only sensible option.Get Skin in the Game (page 49) Why people will never consistently do who they aren't, and how to align your identity with the fees you deserve.Use the 6 Proven Pricing Models (page 65) Day rate, delegate rate, project rate and more. One client used a single idea here to go from 1,500 a day to 4,000 a day (page 66).Create Recurring Revenue (page 83) There is no second chance at Tuesday. Turn one-off work into income that arrives every month, so you smooth your cashflow and build a far more valuable business.Sharpen Your Offering and Your Offer (page 105) The difference between the two, and why resistance is created through a lack of clarity.Apply The Contrast Principle (page 133) The most powerful idea in positioning a price, so your fee lands as an investment rather than a cost.Hold The Fee Conversation (page 155) What to say when you raise your fees with existing clients and hold firm with new ones, even when buyers are nervous about money.Answer The 4 Golden Questions of Business Growth (page 169) The four questions behind every growing business, with answers to put to work this week.Write Your Business Book (page 199) and Create Your Lead Magnet (page 221) Why being an author puts you in a Category of One, and how that book becomes the most powerful lead generation magnet you will ever own.Put AI to Work for You (page 239) The most important thing about AI isn't AI. See where value is moving, so the technology strengthens your worth rather than threatens it.Bring It All Together (page 253) The WWHAM planning method, the Yesterday's Road technique and a simple system for turning ideas into action, and income.WHAT READERS SAY"Since reading Peter's ideas, I have increased my fees by 50% and doubled my turnover in the last 12 months." Jim Jordan, Kent Business Consultancy
"Packed with such a wealth of practical approaches and real-life solutions you just have to put it down and take immediate action." Stephen Dann, Business Impact Solutions Ltd
Written with Peter's characteristic clear, positive and light-hearted touch, this is for the coach or consultant who wants to charge more, win better clients and build a business that creates recurring revenue, greater impact and ongoing cashflow.
Every chapter closes with a refresher and an action plan, and inside you will find your free bonus and template pack.
You already deliver the value. Isn't it time you were rightfully, regularly and royally rewarded for it?
Grab your copy today.
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