The online education industry has mastered the art of attracting customers. Funnels, launches, social media, webinars, and paid advertising have become the primary focus for growing an online business.
But one question is rarely asked:
What actually happens after someone buys?
If your clients aren't completing your program, implementing what they learn, renewing, referring others, or achieving the transformation you promised, the problem may not be your marketing.
It may be your curriculum.
In The Profitable Art of Teaching, former high school science teacher and curriculum designer Sandy Montello, M.Ed. introduces a new way of thinking about online education. Drawing on twelve years in the classroom and the science of how people learn, she demonstrates why better curriculum isn't just good teaching, it's one of the most overlooked business growth strategies available to coaches, consultants, course creators, and educators.
Inside you'll discover how to:
- Design learning experiences that produce real transformation, not passive content consumption.
- Increase client engagement, implementation, and completion using proven principles from learning science.
- Create a Signature Curriculum that naturally improves retention, referrals, and customer lifetime value.
- Replace guesswork with measurable systems that continuously improve your program over time.
- Build a business that grows because your clients succeed-not because you're constantly chasing new customers.
Whether you're building your first coaching program or redesigning an existing offer, this book will challenge the way you think about curriculum, client success, and sustainable business growth.
Because your curriculum isn't just something you deliver.
It's one of the most valuable business assets you'll ever build.
This book is for you if...- You're a coach, consultant, or course creator.
- Your clients struggle to finish your program.
- You're tired of relying on constant client acquisition.
- You want more referrals, repeat buyers, and long-term growth.
- You believe your clients deserve better results.