The Principles of Entrepreneurial Progress: How to Create and Sustain Momentum When Launching a Startup

By Greg Fisher

Entrepreneurship is messy, uncertain, complex, and risky. It's virtually impossible to devise a recipe for success when developing a new venture. But it need not be. In The Principles of Entrepreneurial Progress, business school professor and entrepreneur Greg Fisher breaks entrepreneurship down into twelve concrete, actionable, easy to understand principles. These principles can be applied across a diverse range of entrepreneurial endeavors, ranging from high-growth, venture capital funded, technology ventures to self-funded, slower growth, more lifestyle oriented new business enterprises. For each of the principles, Fisher shares intriguing stories and examples that illustrate the principle, distills research that validates the principle in easy-to-understand terms, and describes how the principle can be implemented in practice. Conveying decades of expertise and practical wisdom, this engaging book provides entrepreneurs with a practical, evidence-based guide for making meaningful progress on their entrepreneurial journey.

• Format: Hardcover
• Language: English
• ISBN: 0197669816
• ISBN13: 9780197669815
• Release Date: January 2025
• Publisher: Oxford University Press
• Length: 200 Pages