The Principles of Entrepreneurial Progress: How to Create and Sustain Momentum When Launching a Startup

By Greg Fisher

Entrepreneurship is messy, uncertain, complex, and risky. It's virtually impossible to devise a recipe for success when developing a new venture. But it need not be. In The Principles of Entrepreneurial Progress, business school professor and entrepreneur Greg Fisher breaks entrepreneurship down into twelve concrete, actionable, easy-to-understand principles. These principles can be applied across a diverse range of entrepreneurial endeavors, ranging from high-growth, venture-capital-funded, technology ventures to self-funded, slower-growth, more lifestyle- oriented new business enterprises.

For each of the principles, Fisher shares intriguing stories and examples that illustrate the principle, distills research that validates the principle in easy-to-understand terms, and describes how the principle can be implemented in practice. Conveying decades of expertise and practical wisdom, this engaging book provides entrepreneurs with a practical, evidence-based guide for making meaningful progress on their entrepreneurial journey.

• Format: Paperback
• Language: English
• ISBN: 0197669824
• ISBN13: 9780197669822
• Release Date: January 2025
• Publisher: Oxford University Press
• Length: 200 Pages
• Weight: 0.53 lbs.
• Dimensions: 0.5" x 5.5" x 8.3"