The Pricing Journey: The Organizational Transformation Toward Pricing Excellence

By Stephan Liozu

In The Pricing Journey, Stephan M. Liozu provides an integrated guide to the organizational, social, and behavioral dimensions of pricing. He equips readers with the practical roadmap that they need to transform their pricing culture, drive firm performance, and achieve pricing excellence.

• Format: Hardcover
• Language: English
• ISBN: 080478874X
• ISBN13: 9780804788748
• Release Date: April 2015
• Publisher: Stanford Business Books
• Length: 240 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.8" x 6.1" x 9.1"