The Practitioner's Guide to Product Management

By Jock Busuttil

Book Overview

This firsthand road map will tell you what it takes to create a product that meets a customer's needs -- and avoid the pitfalls of product failure.
Did you cut through traffic on your Segway today? Cool off with a delicious can of New Coke? Relax at home while listening to some music on your Zune?

Despite years of research, countless products like these see high-profile launches, only to end up failing to connect with an audience.
The Practitioner's Guide to Product Management will help you create a lasting product and take you through the field of product management with candid stories and a litany of real-world experiences.

• Format: Hardcover
• Language: English
• ISBN: 1455548561
• ISBN13: 9781455548569
• Release Date: January 2015
• Publisher: Grand Central Publishing
• Length: 208 Pages
• Weight: 0.78 lbs.
• Dimensions: 0.7" x 6.1" x 8.2"