The Practice of Market Research: An Introduction

By Yvonne McGivern

Learn the techniques and tasks involved in designing and running a research project
The Practice of Market Research: From Data to Insight, 5th edition, by McGivern offers an introduction to market and social research, with an insight into data analytics and data mining, as well as a range of real-life examples of how research is applied in practice.

• Format: Paperback
• Language: English
• ISBN: 1292331364
• ISBN13: 9781292331362
• Release Date: November 2021
• Publisher: Pearson
• Length: 608 Pages
• Weight: 2.05 lbs.
• Dimensions: 9.6" x 0.9" x 7.4"