The Practice of Advertising (Marketing Series : Professional Development)

By Norman A. Hart

The fourth edition of The Practice of Advertising is fully updated and revised including chapters by twelve new authors who are all top professionals in their own fields. The Practice of Advertising... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750622393
• ISBN13: 9780750622394
• Release Date: July 1995
• Publisher: Butterworth-Heinemann
• Length: 287 Pages
• Weight: 1.05 lbs.
• Dimensions: 9.3" x 0.8" x 6.3"