The Power of Real-Time Social Media Marketing: How to Attract and Retain Customers and Grow the Bottom Line in the Globally Connected World

by Teri Thompson

Book Overview

Today's Hottest Trends for On-the-Spot Marketing

"A must read for media and marketers."
--Alan Cohen, CEO, OMD USA

"What do fish tacos, data storage, and disaster relief all have in common? Each has harnessed the power of marketing that amplifies via the real-time social web. These and many other case studies are part of this engaging new book that details strategies for marketers to understand, evolve, and profit in the social...

• Format: Hardcover
• Language: English
• ISBN: 0071752633
• ISBN13: 9780071752633
• Release Date: January 1
• Publisher: McGraw-Hill Companies
• Length: 272 Pages
• Weight: 1.15 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"