The Power of Logos: How to Create Effective Company Logos

by Laurel Harper and William L. Haig

Book Overview

This book brings together both design and marketing expertise to explain how to create a truly effective company logo. It demonstrates and explains how to integrate concepts such as credibility, familiarity, and the essential spirit of a business into a logo design. Written for both the designer and the company manager, it defines the meaning of "credibility" and then demonstrates the kinds of qualities that convey credibility in a company logo. You...

• Format: Hardcover
• Language: English
• ISBN: 0471287784
• ISBN13: 9780471287780
• Release Date: April 1997
• Publisher: Wiley
• Length: 208 Pages
• Weight: 1.40 lbs.
• Dimensions: 0.6" x 7.4" x 9.5"

Customer Reviews

Ugly but excellent

This book looks like it was designed 50 years ago even though it was published in 1997. Even though it looks ugly what is inside is very educational. Every business that needs to express their identity needs to own this book. Not educating yourself on the nuances of logo design could break your company.

Best book on the topic; a MUST for any business or organizat

The book is an excellent tool that anyone in the business world or an organization or institution should have as a necessity. It is well written, organized, educational, and thought provoking. Anyone that is contemplating creating, using, or viewing a logo should read this book immediately. Haig's exemplary collection of information and ideas on something that so profoundly bombards us and affects our choices daily, is something every thinking person should set aside some time to read. It is well worth the price and should become a part of EVERY reference shelf; it is something you will want to share with others. It would make a great gift for any thinking person - or one that should.

A Powerful Book for Anyone Doing Business

The Power of Logos is vital for anyone doing business today. As basic as a business card, a logo with impact is crucial to a company -- from its business cards up in conveying its image. This book shows what, why, and how to.... A powerful book, The Power of Logos details principles of persuasive techniques to incorporate into a logo. It provides important, power-packed psychological secrets to put power in a company logo -- which should be, after all, a logo's primary purpose.

Good overview.

This work contains an interesting discussion of the process of achieving consistency of image and tone.

Read it before you tackle your own logo design.

A great book to put you in "the mood" for logo design. "Power of Logos" walks you through a number of interesting questions that you'll want to consider before designing a logo.Many of the examples are peculiar to Hawaii but that is interesting too! Not sure logos are important for you? Four letters: "N...I...K...E."