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Paperback The Power of Information Networks: New Directions for Agenda Setting Book

ISBN: 1138847755

ISBN13: 9781138847750

The Power of Information Networks: New Directions for Agenda Setting

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Format: Paperback

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Book Overview

The news media have significant influence on the formation of public opinion. Called the agenda setting role of the media, this influence occurs at three levels. Focusing public attention on a select few issues or other topics at any moment is level one. Emphasizing specific attributes of those issues or topics is level two. The Power of Information Networks: The Third Level of Agenda Setting is the first book to detail the theoretical foundations, methodological approaches, and international empirical evidence for this new perspective.

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