The Power of Exhibit Marketing (Self-counsel Business Series)

By Barry Siskind

The author of this text is arguably the worl d''s leading trade and consumer show expert. Here are an expe rt''s inside secrets for succeeding at trade and consumer sho ws. ' This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1551801213
• ISBN13: 9781551801216
• Release Date: January 1997
• Publisher: UNKNO
• Length: 288 Pages
• Weight: 0.75 lbs.
• Dimensions: 8.5" x 0.8" x 5.5"

Customer Reviews

Very Helpful, worth reading and extremely valid tips provided in easy to understand language.

Easy reading with valid tips. There is not much more to say. This book really helped us with our trade show planning strategies. We purchased 2 books and this one was by far the better one. We could not even get through the first chapter in the other book.

Everything it promises!

This book is fabulous! I recently attended my first tradeshow with some business partners. We had less than two months to prepare for the tradeshow and very little money. We relied almost entirely on this book to prepare us for the show... and it did! The book does an excellent job of outlining the types of folks you meet at a tradeshow and how to handle them to maximize your qualified leads. It also discusses how to prioritize your spending. There were no surprises when we got to the show and we were amazed at how on target the book was. We felt more than prepared. I highly recommend!

Excellent Hands-on Exhibition Guide

I find this book an excellent guide to exhibition and exhibit marketing. The book gives an in-depth review on exhibit marketing, which is quite a unique area in marketing that you do not usually find on regular marketing textbooks. It also provide an A-to-Z guide and tips to participate an exhibition. One thing that is very interesting about this book is that it was written based on factual figures and statistics from the field. On each important "quote", it usually comes with backup figures. So it does looks somewhat like reading an academic thesis or research article, but with an relaxing written style, still the reader can feel as if the author were casually discussing the issue in front of him/her. The author seems to want the reader to know that he is not making those issues up, but he has taken them from the real world. It is a must for experienced exhibitors, who wishes to seek new advices or ideas on how to continue improving their success at the fairground.