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The Power of Customer Misbehavior: Drive Growth...
By Michael T. Fisher and Martin Abbott
Edition Description
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products...
Edition Details
Format:Paperback
Language:English
ISBN:1349467790
Format: Paperback
Condition:
$
37.99
50 Available
The Power of Customer Misbehavior: Drive Growth...
By Michael T. Fisher and Martin Abbott
Edition Description
To stay competitive, firms need to build great products but they also need to lend these products to the uses and misuses of their customers and learn extensively from them. This is the first book to explore the idea that allowing customers to adapt features in online products...
Edition Details
Format:Hardcover
Language:English
ISBN:1137348917
Format: Hardcover
Condition:
$
23.69
Save $26.30!
List Price: $49.99
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