Communication is power and like all power, how you use it matters. Communication can shine a spotlight on problems, making them easier to see and offering a stage to popularize solutions. It can call people to the streets, and it can bring people together. Silence is communication and actions are messaging without words. Every organization communicates every day. But not every organization uses the full power of its communications to advance its ambitions. Instead, its communications become a noisemaker, a shame and blame purveyor, or a demotivator making everything seem impossible except curling up in the fetal position. Every day, leaders choose to communicate, and Spitfire wants to do all we can to make sure they make good choices.
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