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Paperback The Power of Argument in Communication Book

ISBN: B09HK8P5F6

ISBN13: 9798490878667

The Power of Argument in Communication

Argumentation belongs to the family of human actions which aim to convince. Many communication situations indeed aim to suggest and, possibly, to obtain from a person, an audience, a public, that they adopt a certain behavior or that they share a certain opinion. These situations are frequently encountered in everyday life, on both a private and professional level, for example in the more general framework of negotiation.
The act of convincing is generally presented as a possible alternative to the use of physical violence. One can indeed obtain from others an act, generally unwanted, by using force. Renouncing the use of force represents a step towards more humanity, towards a shared and not imposed social bond.

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Format: Paperback

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