The Pop-Up Pitch: The Two-Hour Creative Sprint to the Most Persuasive Presentation of Your Life

By Dan Roam

Book Overview

A fast and practical visual storytelling method that puts a powerful new toolkit into the hands of leaders, innovators, salespeople, teachers and anyone else who needs to quickly make an impact on increasingly distracted audiences. The Pop-Up Pitch is a radical new approach to help you create the perfect presentation, combining three key elements of persuasive storytelling-simple pictures, clear words, and powerful emotions-that together motivate audiences to pay attention, learn something new, and make effective decisions. The Pop-Up Pitch weaves together the latest insights on visual cognition, behavioral economics, and classic story structures in an easy-to-learn and inspiring storytelling algorithm. In this new era of remote, work and online presenting, it delivers powerful and persuasive outcomes for time-limited professionals dealing with complex ideas, attention-deficit audiences, and the evolving challenges of modern meetings.

• Format: Hardcover
• Language: English
• ISBN: 1541774515
• ISBN13: 9781541774513
• Release Date: November 2021
• Publisher: PublicAffairs
• Length: 208 Pages
• Weight: 1.08 lbs.
• Dimensions: 0.9" x 6.1" x 9.3"