The Political Persuaders; The Techniques of Modern Election Campaigns

By Dan D. Nimmo

Book Overview

For better or worse, political image is now more important to electoral victory than a spontaneous exchange of conflicting views over matters of substantive policies. Campaign managers, polling... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0136852556
• ISBN13: 9780136852551
• Release Date: January 1970
• Publisher: Prentice-Hall
• Length: 214 Pages
• Weight: 0.55 lbs.