The Political Marketing Game

By Jennifer Lees-Marshment

Book Overview

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0230537774
• ISBN13: 9780230537774
• Release Date: March 2011
• Publisher: Palgrave MacMillan
• Length: 259 Pages
• Weight: 1.15 lbs.
• Dimensions: 0.9" x 5.7" x 8.5"