The Platformisation of Consumer Culture: A Digital Methods Guide

By Alessandro Gandini, Lucia Bainotti, Alessandro Caliandro

This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media.

• Format: Hardcover
• Language: English
• ISBN: 9463729569
• ISBN13: 9789463729567
• Release Date: May 2024
• Publisher: Routledge
• Length: 280 Pages
• Weight: 1.25 lbs.
• Dimensions: 0.7" x 6.1" x 9.2"