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THE PERSUASION CODE: The Brain Science behind Every Yes
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The Persuasion Code: The Brain Science behind E... B0HGNVFPHV Book Cover

The Persuasion Code: The Brain Science behind E...

Edition Description

Why do smart people say no-even when the facts say yes?

You can have the better product, the stronger argument, the lower price, and the most impressive presentation-and still lose the decision.

Why?

Because people don't make decisions with logic...

Edition Details
Format:Paperback
Language:English
ISBN:B0HGNVFPHV
Format: Paperback
Condition:
$
19.99
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