The People Look at Radio

By Paul F. Lazersfeld, Harry Field, Paul Felix Lazarsfeld

Book Overview

This is the first entirely scientific and factual analysis of the radio industry. It is an illuminating book -- a book that not only shows what the people think of radio but points out the dangers to radio inherent in a complacent acceptance of favorable questionnaire results.

Originally published in 1946.

A UNC Press Enduring Edition -- UNC Press Enduring Editions use the latest in digital technology to make available again books from our distinguished backlist that were previously out of print. These editions are published unaltered from the original, and are presented in affordable paperback formats, bringing readers both historical and cultural value.

• Format: Paperback
• Language: English
• ISBN: 0807878979
• ISBN13: 9780807878972
• Release Date: December 1941
• Publisher: University of North Carolina Press
• Length: 168 Pages
• Weight: 0.45 lbs.
• Dimensions: 0.5" x 5.4" x 8.3"