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The PDMA Handbook of New Product Development, S...
Edition Description
The completely revised and updated "bible"of new product development: The PDMA Handbook of New Product Development, Second Edition . The PDMA Handbook of New Product Development, Second Edition provides a comprehensive, updated picture of what you as a manager need to know for...
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Format:Hardcover
Language:English
ISBN:0471485241
Format: Hardcover
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The PDMA Handbook of New Product Development
Edition Description
Over the last decade, industry professionals have radically transformed the theory and practice of new product development. Now the Product Development & Management Association (PDMA) has combined the best aspects of current product development practice in a single volume which...
Edition Details
Format:Hardcover
Language:English
ISBN:0471141895
Format: Hardcover
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