The PDMA Handbook of New Product Development

By Milton D. Rosenau Jr. and Abbie Griffin

Book Overview

Over the last decade, industry professionals have radically transformed the theory and practice of new product development. Now the Product Development & Management Association (PDMA) has combined the best aspects of current product development practice in a single volume which applies to new products and services in both consumer and industrial markets. With thirty-three chapters written by leading professionals in the field, The PDMA Handbook of New Product Development offers authoritative practical information on every stage of the product development process, from idea generation to delivery of the final product. For the novice, there is essential coverage of important fundamentals--market analysis and segmentation, choosing and implementing the "right" development process, the creation of multifunctional teams, and more. Experienced practitioners will find important guidance on topics outside their own area of expertise, as well as material on more advanced and emerging concepts, such as process ownership, pipeline management, metrics, and product architecture. The book's concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further information. By providing a complete picture of the knowledge needed for effective new product development today, this all-in-one guide is an invaluable asset to professionals at every level. Praise for The PDMA Handbook of New Product Development . . .." . . an outstanding reference for any organization wanting to provide a high level of customer value in all its products and services." -- Phillip Rooney Chief Executive Officer WMX Technologies, Inc. "It provides a comprehensive yet practical resource for information on how to identify, develop, and launch successful new products capturing recent innovations in the 'fuzzy front end' as well as key learnings in product life-cycle management." -- Les White Senior Manager Nortel Technology "Companies who have not yet implemented a new product development process can rely with confidence on the wealth of experience contributed in the Handbook, and those that have recently implemented a process will find sources for continuous improvement among these pages." -- Dr. Sheldon A. Buckler Chairman, Commonwealth Energy System "The Handbook provides a collection of state-of-the-art, yet practical, 'tools', 'processes', 'how-to advice', and 'skill sets' that can significantly enhance the commercial success of new products." -- Barry Siadat Vice President of Technology & Engineering AlliedSignal Inc.

• Format: Hardcover
• Language: English
• ISBN: 0471141895
• ISBN13: 9780471141891
• Release Date: September 1996
• Publisher: Wiley
• Length: 656 Pages
• Weight: 2.50 lbs.
• Dimensions: 9.7" x 1.4" x 6.5"

Customer Reviews

This All-In-One Guide Is An Invaluable Asset To Professionals At Every Level

".....The book's concise, how-to approach enables readers to access the basic information they need quickly, while providing helpful references to up-to-date sources of further information. By providing a complete picture of the knowledge needed for effective new product development today, THIS ALL-IN-ONE GUIDE IS AN INVALUABLE ASSET TO PROFESSIONAL AT EVERY LEVEL." [from the book of the front flap]

A Must Reference for Every Product Manager

This book is a must read for every Product Manager or aspiring Product Manager. It is very detailed and covers the product development process from start to finish. I highly recommend it as a reference that should remain on your desk within arms reach. However, please note that this book does not address product marketing; it only covers product develop processes.

Second Edition

This is the "Bible" for NPD professionals. An excellent addition to the guides by Cooper and Crawford.

Product Marketing Professionals - BUY THIS BOOK!

The PDMA Handbook is one of those rare and valuable books that characterizes a "body of knowledge" for a professional discipline. It was produced by the preeminent industry organization for New Product Development (NPD) professionals, the PDMA .... This text describes current, best practices in NPD and includes contributions from knowledge leaders in academia, consulting, and industry practice. If you are a CEO, COO, CTO, Marketing Manager, Product Manager, Product Planner, Engineering Manager, Project Manager, Program Manager, or any other professional involved in new product development (especially for technically complex products like hardware and software) you really need this book.Product Managers (should) perform the nitty, gritty, roll-your-sleeves-up: opportunity analysis, business case formulation, and requirements management for new products. Research shows that judicious performance of this critical pre-work is a key determinant in the ultimate market success of new products and is usually performed inadequately. Unfortunately, most professionals in such roles have had no formal training beyond an MBA (sometimes). The PDMA Handbook provides a comprehensive treatment of virtually all the subject areas new product development (business) managers need to understand to drive the success of their endeavors. Want to know the key success factors for new products, understand value proposition, differentiation, features vs. benefits, uniqueness, sustainable competitive advantage, the fuzzy front end, pipeline management, how to plan a new product launch, manage a product portfolio, and more? This is the book you need. The PDMA Handbook is the Gray's Anatomy of product management. Buy it and READ it at least twice.

Wonderful!

I purchased the PDMA Handbook on the strength of a review and have been very glad I did so. After quoting a few passage to my staff they began to borrow it, and now the Handbook has made the rounds of the office. It is worn and dog-eared, and quoted from on a daily basis.The message of "treating each other with respect and dignity" by author Holahan et al has really struck a chord around here. Many of us believe she must be staunch Christian, one who lives her faith on a daily basis.The PDMA Handbook has provided guidance in mapping out strategies for new services we hope to bring to market as well as the way our organization is managed. It has changed the way we do business and the way we percieve the world.