Rossin's book is at once a memoir of his extraordinary years in a Chester, PA pawn shop and a distillation of the business lessons he gleaned while there. It's populated by characters like Inky Saperstein selling treasures like "Laidnear Leather" coats, box fans and cast away engagement rings. The sales guys are masters of understanding human nature and manipulating the needs of their customers to get a sale. No punches pulled. No cheese moved. You laugh at the gall of the sales guys and the gullibility of the customers. But importantly, you get quick, smart marketing advice you can apply to your business today. Rossin uses this parable motif to give his reader the benefit of his 30+ of marketing experience in a light-handed, delightful package. Spend a few hours laughing at Rossin's stories and walk away a more savvy business person.
I keep going back to this gem
Published by Thriftbooks.com User , 16 years ago
The Pawnshop Chronicles offers a perfect blend of heartwarming humor and common sense business insight. It's both joyous and educational (if that's possible), with just the right amount of nostalgia thrown in. The stories Rossin relates are so real that I can almost hear him telling them to me. I only wish all business books were this entertaining.
smart, insightful, funny
Published by Thriftbooks.com User , 16 years ago
A fabulous fast read! Not only an entertaining, revealing look "behind the scenes" of pawnshops, but an insightful tutorial on creative approaches to sales and marketing. I would recommend to anyone looking for inspiration and a fresh perspective in their own business endeavors. Truly unique - unlike any other business book I've ever read.
Charming and Insightful
Published by Thriftbooks.com User , 21 years ago
This book is so much more than business advice. It's about heart. It's about struggle. And it's about the lessons we learn through life, not through the classroom. It is a charming look at a bygone but very relevant era. A great gift!
Business NOT as usual
Published by Thriftbooks.com User , 22 years ago
Rossin's book is filled with incredibly amusing anecdotes and sage business advice. These are tough economic times and Rossin brings a smile to your face and loads of unique ideas as to how to address business issues. Buy one for yourself and another as a gift.
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