The Passenger Has Gone Digital and Mobile: Accessing and Connecting Through Information and Technology

By Nawal K. Taneja

Nawal K. Taneja explores and explains the game-changing opportunities presented to the industry by new-generation information and technology. He shows how information and technology can now drive, not just enable, an airline's strategy to become truly customer-centric at a personalized level, while at the same time enabling the operator to reduce costs, enhance revenues, reduce risks and become much more flexible and agile by better managing complexity.

• Format: Hardcover
• Language: English
• ISBN: 1409435024
• ISBN13: 9781409435020
• Release Date: September 2011
• Publisher: Routledge
• Length: 268 Pages
• Weight: 1.22 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"