Introduction.- Chapter 1 Continuous Business Transformation - What is it all about? (Wolfgang Messner).- Chapter 2 Industry Life Cycles as an Underlying Source of Continuous Change (Peter Kreutter).- Part I: Transformational Shifts.- Chapter 3 Lost in Transformation: Strategy Formulation in a Digitized World (Nicole Gottschalck and Christina G?nther).- Chapter 4 Leveraging Nature and Patterns in an Exponential World (Hans-Martin Hellebrand).- Chapter 5 The Effect of Digitalization on the Labor Market (Christian B?hrer and Christian Hagist).- Chapter 6 Outcome-Driven Transformation (Adam Bujak and Marcus Esser).- Chapter 7 Transformation of Banking Institutions: Comparing Germany and India (Taruna Gautam and Michael G. Schmitt).- Part II: Achieving Customer Centricity.- Chapter 8 The Changing Face of Customer Centricity(Rajesh Gaurav and G Shainesh).- Chapter 9 Rethinking Client Centricity to Reinvent Business Model (Shailesh Chopra and Premkumar Rajendran).- Chapter 10 Transforming Product Line Selection Strategy (Subrat Sarangi).- Chapter 11 Industry 4.0 - How to Manage Transformation as the New Normal (Thomas Ochs and Ute Riemann).- Chapter 12 Digital Transformation in Manufacturing (Klaus Holzhauser and Philipp Schalla).- Chapter 13 Country-of-origin Effects in the Global Automotive Market: The Case of China (Dirk Holtbr?gge and Annalena Zeier).- Part III: Dealing with New Technology.- Chapter 14 Customer Integration into Continuous Development of IT-Based Services (Klaus Brockhoff).- Chapter 15 Towards a Safer Tomorrow: Cybersecurity and Critical Infrastructure (Solomon Karchefsky and H. Raghav Rao).- Chapter 16 Digital Change: How MOOCs Transform the Educational Landscape (Anna Kruse and Hans Pongratz).- Chapter 17 E-leadership for SMEs in the Digital Age (Weizi Li, Kecheng Liu, Yinshan Tang, and Maksim Belitski).- Chapter 18 Digital Transformation of a Swiss Ski Destination (Nils T. Kohle).- Chapter 19 Internet of Things - Legal Implications for every Business (Ulrich B?umer, Miriam Keil, and Sabine von Oelffen).- Part IV: Leading the Change.- Chapter 20 Establishing Continuous Change (Erik Strauss, J?rgen Weber, and Susanne Zubler).- Chapter 21 Organizational Culture: An Additional Perspective to the Balanced Scorecard (Enrico R?hle and Valerie-Laura Wagner).- Chapter 22 Integrating Holistic Marketing into the Stakeholder Management Approach (Mihaela Herciu and Claudia Ogrean).- Chapter 23 Corporate Value Creation from Restructuring through Divestitures (Wiboon Kittilaksanawong).- Chapter 24 Adapting to Working Environment Change: Effects of Mobility and Flexibility (Melissa Promes).- Chapter 25 The Changing Role of Leaders for the Digital Age (Peter Boggis, Frank Dannenhauer, and David Trafford).