The Palgrave Encyclopedia of Social Marketing

By Chahid Fourali

Social Marketing is a rapidly evolving field of study and practice. Originally stemming from the successful application of marketing techniques to help solve societal issues, such as obesity, smoking... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3030210405
• ISBN13: 9783030210403
• Release Date: February 2027
• Publisher: Palgrave MacMillan
• Length: 1500 Pages