The Oxford Handbook of Strategic Sales and Sales Management

by Nigel F. Piercy and Kenneth Le Meunier-FitzHugh

The Oxford Handbook of Strategic Sales and Sales Management is an unrivalled overview by leading academics in the field of sales and marketing management. Sales theory is experiencing a renaissance driven by a number of factors, including building profitable relationships, creating/delivering
brand value, strategic customer management, sales and marketing relationships, global selling, and the change from transactional to customer relationship...

• Format: Paperback
• Language: English
• ISBN: 0199664617
• ISBN13: 9780199664610
• Release Date: January 2013
• Publisher: Oxford University Press, USA
• Length: 664 Pages
• Weight: 2.60 lbs.
• Dimensions: 1.6" x 6.8" x 9.6"