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Hardcover The Oxford Handbook of Social Influence Book

ISBN: 0199859876

ISBN13: 9780199859870

The Oxford Handbook of Social Influence

(Part of the Oxford Library of Psychology Series)

The study of social influence has been central to social psychology since its inception. In fact, research on social influence predated the coining of the term social psychology. Its influence continued through the 1960s, when it made seminal contributions to the beginning of social psychology's golden age. However, by the mid-1980s, interest in this area waned, while at the same time, and perhaps not coincidentally, interest in social cognition waxed...

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Format: Hardcover

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