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The Other Side of Innovation: Solving the Execu...
By Chris Trimble and Vijay Govindarajan
Edition Description
Companies can't survive without innovating. But most put far more emphasis on generating Big Ideas than on executing them--turning ideas into actual breakthrough products, services, and process improvements. That's because "ideating" is energizing and glamorous. By contrast,...
Edition Details
Format:Hardcover
Language:English
ISBN:1422166961
Format: Hardcover
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The Other Side Of Innovation
By Chris Trimble and Vijay Govindarajan
Edition Details
Format:Hardcover
Language:English
ISBN:1422157385
Format: Hardcover
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