The Organic Growth Playbook: Activate High-Yield Behaviors to Achieve Extraordinary Results - Every Time

By Bernard Jaworski and Bob Lurie

Book Overview

Conventional marketing strategies that focus on product differentiation and positioning often fail to deliver faster growth. Jaworski and Lurie offer a novel approach to the problem of growth based on two simple but profound insights.

First, they demonstrate that in every purchase process there are a few high-yield customer behaviors that matter most in determining whether and what customers buy.

Second, they show how changing those high-yield customer behaviors can consistently drive faster revenue growth. Drawing on decades of client work, the authors provide a detailed, engaging account of a proven system for accelerating - or even doubling - growth. As evidence of its value, the system has been adopted by a host of Fortune 500 firms as their marketing and growth planning process.

This book forms part of the American Marketing Association (AMA) Leadership series: The Seven Problems of Marketing.

• Format: Paperback
• Language: English
• ISBN: 1839826878
• ISBN13: 9781839826870
• Release Date: August 2020
• Publisher: Emerald Publishing Limited
• Length: 304 Pages
• Weight: 0.35 lbs.
• Dimensions: 1.2" x 6.1" x 9.3"