The man who singlehandedly initiated the service management phenomenon in America poses a new challenge for today's business. "Describes the importance of placing the customer's needs first throughout your organization and . . . shows how to make it happen".--Thomas R. Horton, Chairman, American Management Association.
Incredible book. Fabulous. To the point and practical.
Published by Thriftbooks.com User , 24 years ago
I've read dozens of customer-centered business books. This is the best. Loaded with perceptive observations and practical tools. The subtitle says it all: "Bringing the Power of the Customer into the Center of Your Business".
First three chapters convinced me to buy the book!
Published by Thriftbooks.com User , 27 years ago
I borrowed the book from a colleague for a short plane trip. The first chapters seemed to sum up what I think our company direction should be. So I bought the book. I think this is a classic.
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