The Online Customer: New Data Mining and Marketing Approaches

By Yinghui Yang

In The Online Customer, Yinghui Yang details how data mining and marketing approaches can be used to study marketing problems. The book uses a vast dataset of web transactions from the largest... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1934043060
• ISBN13: 9781934043066
• Release Date: October 2006
• Publisher: Cambria Press
• Length: 140 Pages
• Weight: 0.83 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"