The One to One Manager: An Executive's Guide To Custom Relationship Management

by Martha Rogers and Don Peppers

Book Overview

Learn from the pioneers of Customer Relationship Management. In The One to One Manager , visionary authors Don Peppers and Martha Rogers, Ph.D., go behind the scenes to report on the challenges and... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0385494084
• ISBN13: 9780385494083
• Release Date: October 1999
• Publisher: Crown Business
• Length: 288 Pages
• Weight: 0.80 lbs.
• Dimensions: 7.8" x 0.9" x 5.3"

Customer Reviews

An easy-to-read, easy-to-use book of CRM

Good introduction to those wanting to improve the CRM in their respective work. I liked the simple writing. One of a set of good books in a series on Customer Relations Management. Don Peppers has shown CRM in a very realistic light with this series. Recommended.

Packed with Knowledge!

Essentially a collection of best practices for customer relationship management, this edition of the best-selling one-to-one marketing series is bound to set your managerial brains turning in new directions. We [...] highly recommend this book as a straightforward introduction to the CRM philosophy. Peppers and Rogers never get bogged down in impossibly complex technological solutions. Instead, they explain why CRM is an important tool, what it can accomplish and how to implement it. So before you meet with any consultants, read this book.

An excellent read - insight into the theory

An easier read that makes the leap to practical applications in the ever-changing business world where e-commerce means you must know your customers. This book was full of clear cut examples that draw from the other Don and Martha books. An important book in the CRM space.

Practical ideas to make CRM a reality

This book is full of real-world examples where CRM has been implemented with reasonable success. From the war stories, the reader can also infer some common traps to avoid. I appreciated the fact that you can read this book one or two cases at a time and get something out of it. No need to plow through end to end - a good thing for a business book.Obviously, CRM is a hot topic. Most companies talk about CRM and are spending money on it, but not all are getting the type of results they desire. There are some lessons to be learned here from Pepper's and Rodgers' experiences.Now that everyone is buzzing about web-enabled CRM, it's especially important to educate yourself on the core CRM and 1to1 concepts. I'd say that The OnetoOne Manager is a good start up the learning curve on CRM. Read it before you start throwing money around.

CRM: Finally, practical applications are here.

This book is a must-read for anyone interested in applying customer relationship management tools. The Peppers and Rogers Group have provided its readers with an excellent series, beginning with its theoretical framework in the Enterprise and One-to-One Future books and crescendoing with a book of case studies and practical applications. This manuscript provides us with real live examples of of its theories at work. Kudos!