The Old Rules of Marketing Are Dead: 6 New Rules to Reinvent Your Brand and Reignite Your Business

By Timothy Pearson

Book Overview

6 strategic principles for reinventing your products, your services--and your company's future

The digital age has completely transformed business--and marketing has not kept up. From research frameworks and traditional concept development to planning to budgeting to distribution channels and media placement, marketing has not advanced--which may be why Chief Marketing Officers often don't get a seat at the table. In order to have a future, marketing must play a direct role in driving profitable sales and increasing revenues.

The Old Rules of Marketing Are Dead offers the new rules for reinventing your brand, including: Defining the product's essence Creating metrics to ensure accountability Developing a core message Disseminating the brand

Marketing needs to lead, not follow. The Old Rules of Marketing are Dead shows how to reinvent marketing and position it as a strategic business partner for any organization.

Table of Contents

Rule 1: The Core is Everything; Rule 2: You Have Nothing Without the Foundation; Rule 3: There are Many Choices But Only One Customer; Rule 4: Do the Right Things for the Right Reasons; Rule 5: Infrastructure is More Than Just Pipes; Rule 6: Lead and Others Will Follow

• Format: Hardcover
• Language: English
• ISBN: 0071762558
• ISBN13: 9780071762557
• Release Date: April 2011
• Publisher: McGraw-Hill Companies
• Length: 256 Pages
• Weight: 1.11 lbs.
• Dimensions: 1.0" x 6.3" x 9.3"