Official Get Rich Guide to Information Marketing: Build a Million Dollar Business Within 12 Months

By Bill Glazer, Dan S. Kennedy, Robert Skrob

Book Overview

A holistic approach to conversion rate optimization that encompasses an entire business--online and offline--to drive more sales and referrals, and increase bottom-line profitsIn order for your business to survive, you must convert anonymous traffic into sales. The better you do that, the more money you make. The science of tweaking and testing webpages to convert the maximum number of people is known as conversion rate optimization (CRO). "Convert Every Click" introduces an expanded vision of CRO that the author, Benji Rabhan, calls "holistic conversion rate optimization." Internet technology and innovation have changed the way you should be optimizing your business, your marketing, and your websites. The book looks at the psychology behind this new way of optimizing an entire business for more profits. It examines how your website plays a role in your overall business strategy, and details how to use CRO psychology and strategies to increase profits.Teaches proven strategies for increasing conversions across your entire businessDetails various split testing and data gathering methods and when to use each oneUnveils a holistic approach to conversion rate optimization, using technology to create a more customer-centric experience that not only increases conversions, but also improves customer engagement and satisfactionWith guidance from "Convert Every Click," you'll learn how to boost conversions and consumption across your entire business by maximizing every bit of your hard-earned traffic before, during, and after a sale.

• Format: Paperback
• Language: English
• ISBN: 1599184109
• ISBN13: 9781599184104
• Release Date: May 2011
• Publisher: Entrepreneur Press
• Length: 272 Pages
• Weight: 1.18 lbs.
• Dimensions: 0.8" x 6.2" x 9.0"

Customer Reviews

The Official Get Rich Guide To Information Marketing.

The Official Get Rich Guide To Information Marketing will provide the beginner as well as the Experienced Information Marketer with the fundamentals to earn $100,000 to 1 million or more in the information marketing business. I have licensed Information marketing products and earned six figures last year using the strategies in The Get Rich Guide To Information Marketing. Pick up a copy today! It is well worth the investment. In the back of the book it will provide you with information on attending An Information Marketing Superconference. All Of my profits have come from licensing and marketing products. I have not even created my own Information Marketing product Yet.

Learned A Lot

Personally, I loved the information and the examples from Kennedy. I couldn't help but be inspired to do more and more. I have come so far in the past six months. I would highly recommend this book. I have read it twice. R.D. Hot on the Range

Great Book

Really good information if you want to get into the info marketing business. Solid advice from many different aspects in the business.

Dan Kennedy Always Offers Tons of Business-Building Wisdom

Personally, I make it a point to read everything I can get my hands on from Dan Kennedy because he always offers tons of business-building wisdom. This book is no different. Written with two of his partners, it's chock-full of real life examples of business structures, ideas and marketing tactics that were wildly successful. Examples include speakers who started selling products, small business owners who became speakers and coaches, entrepreneurs who ended up franchising their ideas, and more. If you can't find at least one money-making idea you can apply to your own business in this book, you must be blind. Heck, it's worth reading just to see a few of the marketing samples included. And it's the cheapest way to get your hands on a ton of Dan Kennedy's millionaire-making ideas.

I Love Dan Kennedy

I love Dan Kennedy and his products... But take a close look - the NO BS Series gives you the What but not the How. They are each 300 page sales letters promoting you up the ladder of other Dan Kennedy products. Dan is a master and knows this and is laughing himself silly every time he writes a "book."