Observational Research Handbook: Understanding How Consumers Live with Your Product

By American Marketing Association and Bill Abrams

The Observational Research Handbook explores the burgeoning qualitative marketing research technique of ethnography or descriptive anthropology, the observation and analysis of how consumers respond... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 065800073X
• ISBN13: 9780658000737
• Release Date: March 2000
• Publisher: McGraw-Hill
• Length: 304 Pages
• Weight: 1.40 lbs.
• Dimensions: 9.1" x 1.0" x 6.1"