The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause

by Kivi Leroux Miller

Book Overview

A nonprofit's real-world survival guide and nitty-gritty how-to handbook

This down-to-earth book shows how to hack through the bewildering jungle of marketing options and miles-long to-do lists to clear a marketing path that's right for your organization, no matter how understaffed or underfunded. You'll see how to shape a marketing program that starts from where you are now and grows with your organization, using smart and savvy communications...

• Format: Paperback
• Language: English
• ISBN: 0470539658
• ISBN13: 9780470539651
• Release Date: June 2010
• Publisher: Jossey-Bass
• Length: 228 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.9" x 9.0"