The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit

By William Higham

Trend forecasting is a science: tomorrow is predictable. Understanding consumer trends means the difference between corporate success and failure, as trends affect every sector and every market. The... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749454504
• ISBN13: 9780749454500
• Release Date: September 2009
• Publisher: Kogan Page
• Length: 272 Pages
• Weight: 1.35 lbs.
• Dimensions: 9.4" x 0.8" x 6.5"