The Next 4 Billion: Market Size and Business Strategy at the Base of the Pyramid

by Allen L. Hammond and William J. Kramer

Discussions of base of the economic pyramid (BOP) markets have, until now, relied principally on business case studies and rough estimates of market size. The Next 4 Billion uses previously unreleased... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1569736251
• ISBN13: 9781569736258
• Release Date: March 2007
• Publisher: World Resources Institute
• Length: 151 Pages
• Weight: 1.40 lbs.