The New View of Salesmanship by Herbert N. Casson is a comprehensive guide to the art of selling. The book provides a fresh perspective on the traditional methods of salesmanship and offers new insights into the psychology of selling. The author argues that successful salesmanship is not just about persuading people to buy a product, but also about building long-term relationships with customers.The book is divided into several chapters, each of which covers a different aspect of salesmanship. The first chapter introduces the reader to the concept of salesmanship and explains why it is important. The following chapters discuss topics such as the psychology of selling, the importance of building trust with customers, and the role of communication in sales.Throughout the book, the author provides practical tips and strategies for improving sales performance. He also shares real-life examples of successful salespeople and the techniques they use to close deals. The book is written in a clear and concise style, making it easy to understand and apply the concepts presented.Overall, The New View of Salesmanship is a valuable resource for anyone looking to improve their sales skills. Whether you are a seasoned sales professional or just starting out, this book offers practical advice and insights that can help you succeed in the competitive world of sales.THIS 26 PAGE ARTICLE WAS EXTRACTED FROM THE BOOK: Making Money Happily: Twelve Tips on Success and Happiness, by Herbert N. Casson. To purchase the entire book, please order ISBN 0766164950.This scarce antiquarian book is a facsimile reprint of the old original and may contain some imperfections such as library marks and notations. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions, that are true to their original work.
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