The New Venture Handbook

by Ronald E. Merrill, Henry D. Sedgwick, Harry D. Sedgwick

Book Overview

Chosen by Inc. magazine as a "small business bible", this handbook has helped thousands of entrepreneurs get their businesses off to flying starts, providing all the facts an entrepreneur needs to... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814450873
• ISBN13: 9780814450871
• Release Date: January 1992
• Publisher: AMACOM/American Management Association
• Length: 304 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.2" x 6.3" x 9.1"

Customer Reviews

great resource!

I am a consultant to business-owners, and I recommend this book to my clients. It is very practical and informative, especially if you're starting a manufacturing business.

Propreneur or Entrepreneur: that is the question...

Before reviewing this excellent book, understand your answer to the Question I pose: Are you in-it for the autonomy and good-work, or .. are you in-it for the position/money/biz/game rush?The answer to this question /defines/ your business/career commitment, so know it now.Once you've answered the question, though, then NO MATTER which answer you discovered yours to be ( and almost all business-books, including this one, assume that ONLY entrepreneurs exist, and don't consider propreneurs or our needs/motivations... )... this book you need. It gives you the what, the why, the /sense/ of startup-surviving.Excellent book. These guys have /really/ been there: when they say ( paraphrase ) "fix it right, or you're paying endlessly and /still/ not having it right" they give examples... including one where the standard chemical-engineering-textbook version of what they were doing wasn't correct! Only by having the active integrity to perceive-it-right, and fix-it-right, up-front can one survive competition ( and having one's textbooks all be incorrect on a point fundamental to one's own current endeavour, is competitive pressure from a /really/ unexpected quarter ).The rest of the book? Ah, that's for you to read, eh?I'll give you the TOC, though, since it isn't included above in the book-data listed ( and I'm including page-numbers so you get the sense of the quantity-of-information given to each area in the book )PrefaceAcknowledgements1. Preparing Yourself - 12. The Business Concept - 243. Building a Team - 534. Market Research - 845. Finding Your Niche - 1056. The Marketing Function - 1257. Sales Tactics - 1478. Production - 1719. Research and Development - 18910. Financial Planning - 20711. Management Systems - 22812. The Business Plan - 24713. Finding Capital - 259Appendix: Assorted Unavoidable Topics - 287Reading List - 297Index - 301

Easy to read, excellent advise for starting any business

One of the most logical, useful books ever written. Can jump around or read from the start. Concentrates on real-world examples and less on financial abstracts. Especially good section on analyzing a field before you get in, then tells how to best enter. Recommended also by INC Magazine.