The New Science of Marketing: State-Of-The-Art Tools for Anticipating and Tracking the Market Forces That Will Shape Your Company's Future

by Joe H. Steckel, Joel H. Steckel, Vithala R. Rao

Puts the decision-making process on a strategic level of planning. This book provides a basis for developing a qualitative and quantitative strategic marketing plan, discusses integrating market... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1557385394
• ISBN13: 9781557385390
• Release Date: September 1995
• Publisher: McGraw-Hill Companies
• Length: 350 Pages
• Weight: 1.50 lbs.
• Dimensions: 1.0" x 6.3" x 9.2"