The New Rules of Healthcare Marketing: 23 Strategies for Success

by Arthur C. Sturm

Discover the components of a successful integrated marketing approach, including: * Creating and maintaining a brand identity * Understanding your customers' core needs * Achieving excellence in... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1567930743
• ISBN13: 9781567930740
• Release Date: January 1998
• Publisher: Health Administration Press
• Length: 117 Pages
• Weight: 0.35 lbs.