The New Rules of Green Marketing: Strategies, Tools, and Inspiration for Sustainable Branding

by Jacquelyn Ottman

Book Overview

Green products have been around since the 1970s, but it's only in recent years that they've become ubiquitous. That's because savvy green marketers are no longer targeting "deep green" consumers with... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1605098663
• ISBN13: 9781605098661
• Release Date: February 2011
• Publisher: Berrett-Koehler Publishers
• Length: 252 Pages
• Weight: 0.85 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"