The New Relationship Marketing

by Mari Smith

Book Overview

A top social media guru shares the secrets to expanding your business through relationships

People have always done business with people they know, like, and trust. That's the essence of "relationship marketing." Today, the popularity of online social networking has caused a paradigm shift in relationship marketing. This book helps businesspeople and marketers master this crucial new skill set. Social marketing expert Mari Smith outlines...

• Format: Hardcover
• Language: English
• ISBN: 1118063066
• ISBN13: 9781118063064
• Release Date: October 2011
• Publisher: Wiley
• Length: 272 Pages
• Weight: 1.05 lbs.
• Dimensions: 1.3" x 6.3" x 9.1"