The New Ndp: Moderation, Modernization, and Political Marketing

by David McGrane

Book Overview

The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success - becoming the official opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing. But by 2015, it had fallen back to the third-party spot. Were moderation...

• Format: Paperback
• Language: English
• ISBN: 0774860464
• ISBN13: 9780774860468
• Release Date: October 2019
• Publisher: UBC Press
• Length: 534 Pages