New Marketing

By Malcolm McDonald

The New Marketing presents a comprehensively revised blueprint for the marketing process developed by Malcolm McDonald and Hugh Wilson to address second-generation changes brought about by... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0750653876
• ISBN13: 9780750653879
• Release Date: October 2002
• Publisher: Butterworth-Heinemann
• Length: 230 Pages
• Weight: 0.47 lbs.
• Dimensions: 9.7" x 0.6" x 7.4"