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The New Marketing Research Systems: How to Use Strategic Database Information for Better Marketing Decisions
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The New Marketing Research Systems: How to Use ... 0471530581 Book Cover

The New Marketing Research Systems: How to Use ...

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Edition Description

An analysis of market research which explores how electronic data can help to solve marketing problems. It provides critical commentary on existing systems and describes the development of strategies to meet the communications and scheduling difficulties encountered in marketing...

Edition Details
Format:Paperback
Language:English
ISBN:0471530581
Format: Paperback
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